Landing Page — Uzdolnieni

Project Overview

Client: Uzdolnieni, an early-stage education startup
Industry: E-commerce, Education
Timeline: ~2–3 weeks (2025)
My Role: Web Designer

Uzdolnieni helps students and young adults discover career paths that align with their interests and strengths through a set of online psychological tests. The platform primarily targets people aged 15–20 who are preparing to choose schools or plan future studies.

The MVP landing page wasn’t performing as expected. Few visitors were creating accounts and completing the free test, and even fewer were purchasing paid plans. The platform relied heavily on partner-driven acquisition. The founders knew the page wasn’t effective but couldn’t pinpoint exactly why.

Design Process

Based on user feedback and my evaluation of the existing landing page, it quickly became clear that users didn’t fully trust the brand or understand the platform’s value.

The landing page lacked credibility elements, focused on features rather than benefits, and its messaging didn’t resonate with the entire target audience. Visually, it needed significant polish — oversized typography, weak hierarchy, no storytelling (sections felt disconnected), and accessibility issues like poor contrast.

From these insights, I defined the main UX and business goals for the redesign:

• Build brand credibility through visuals, content, and trust-signaling elements.

• Communicate the platform’s value and benefits clearly.

• Create a storytelling flow that guides users naturally toward signing up and purchasing paid test sets.

Design Solution

The redesigned landing page combines a clearer structure with credibility cues and benefit-focused messaging. Each section plays a role in the story — from addressing user pain points and presenting the product as the solution, to building trust and encouraging action. The result is a professional, reassuring, and conversion-oriented experience.